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Market Research Publications

All market research publications offered by NCA other than the National Coffee Drinking Trends (NCDT), including the 2014 Single-Cup Format Report, 2013 Coffee Across Generations Report, 2012 Ethnicity and Coffee Report, 2008 Consumer Emotions & Personality Report, and 2008 Out-of-Home Coffee Consumption Report.

Special Offer: Order a 2014 National Coffee Drinking Trends today and we will take 25% off any of the NCA's Market Research Publications (Reports released in 2014 are excluded). The discount has already been applied to all Market Research Publications.

Please Note: To receive Member Discount pricing, you must first log into the Members Only area, then return to the store to continue shopping.

2015 Single-Cup Format Report
Digital PDF Only

2015 Single-Cup Brewing: Changing Behaviors and Attitudes - The 2015 edition of the Single-Cup Report features a completely revised report from cover-to-cover. Newly updated charts, data, and analysis will provide more comprehensive insights and statistics than ever before. This 2015 edition provides intensive exploration of coffee drinkers' adoption and acceptance of the revolutionary brewing format.


Member Price: $295.00 Non-Member Price: $450.00
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2015 Single-Cup Format Report
Digital PDF & Print Copy Included

Please select this option if you are ordering your first digital and print copy of the 2015 Single-Cup Format Report. Orders are only eligible for ground domestic shipping within the US and international shipping via the US Postal Service. Please call 212-766-4007 or email info@ncausa.org to upgrade to express shipping for an additional cost.

Please Note: To receive member discount pricing, you must first log in to the Members Only area, then return to the store to continue shopping.


Member Price: $360.00 Non-Member Price: $515.00
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2015 Single-Cup Format Report
Digital PDF Only - GCA, CAC, NAMA & SCAA Members

Only members of GCA, CAC, NAMA & SCAA are eligible to purchase the report at the price listed below. Membership will be verified prior to shipment.


Price: $375.00
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2015 Single-Cup Format Report
Digital PDF & Add'l Copy Print Copy Included

Please select this option if you or someone in your organization has already purchased one digital and print copy of the report at the full price.


Member Price: $330.00 Non-Member Price: $515.00
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2015 Single-Cup Format Report
Digital PDF & Print Copy Included - GCA, CAC, NAMA & SCAA

Only members of GCA, CAC, NAMA & SCAA are eligible to purchase the report at the price listed below. Membership will be verified prior to shipment.


Price: $440.00
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2015 Single-Cup Format Report
Add'l Digital PDF & Print Copy Included - GCA, CAC, NAMA & SCAA
Price: $410.00
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2012 Ethnicity and Coffee Report

A Focus on Hispanic-American and African-American Coffee Consumption Across the U.S. Market

Whether you're a marketer, roaster, manufacturer, trader, wholesaler or distributor, Ethnicity and Coffee is the study that will help you understand more about the needs of your changing customer base, how to market your brand more effectively and what you need to think about to plan strategically for the future.

Please select this option if you are purchasing your first copy of Ethnicity and Coffee.


Member Price: $356.25 Non-Member Price: $521.25
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2012 Ethnicity and Coffee Report Add'l Copy

Please select this option if you or someone in your organization has already purchased one copy of the report at the full price.


Member Price: $296.25 Non-Member Price: $521.25
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2013 Coffee Across Generations

An Analysis of Coffee Consumption by Age Generations

An NCA National Coffee Drinking Trends (NCDT) Series Report Detailing Coffee Consumption Among Generational Age Groups

Please select this option if you are purchasing your first copy of Coffee Across Generations.


Member Price: $146.25 Non-Member Price: $258.75
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2013 Coffee Across Generations - GCA, CAC, NAMA & SCAA Members

Only members of GCA, CAC, NAMA & SCAA are eligible to purchase the report at the price listed below. Membership will be verified prior to shipment.


Price: $206.25
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2013 Coffee Across Generations - GCA, CAC, NAMA & SCAA Members Add'l Copy

This special reduced price is available only to members of the GCA, CAC, NAMA and SCAA. Please select this option if you or someone in your organization has already purchased one copy of the report at the full GCA, CAC, NAMA and SCAA.


Price: $172.50
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2013 Coffee Across Generations Add'l Copy

Please select this option if you or someone in your company has already purchased one copy of the report at the full price.


Member Price: $123.75 Non-Member Price: $258.75
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2010 Behaviors & Attitudes: Age, Gender, and Ethnicity

"Behaviors & Attitudes: Age, Gender, Ethnicity,” a supplemental report to the 2010 NCDT, is a targeted market research report that provides in-depth analysis and understanding into consumer coffee consumption by age, gender and ethnicity.


Member Price: $108.75 Non-Member Price: $221.25
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2012 Ethnicity and Coffee Report - GCA, CAC, NAMA & SCAA Members

Only members of GCA, CAC, NAMA & SCAA are eligible to purchase the report at the price listed below. Membership will be verified prior to shipment.


Price: $446.25
This item is in stock.

Quantity:

2012 Ethnicity and Coffee Report - GCA, CAC, NAMA & SCAA Members Add'l Copy

This special reduced price is available only to members of the GCA, CAC, NAMA and SCAA. Please select this option if you or someone in your organization has already purchased one copy of the report at the full GCA, CAC, NAMA and SCAA.


Price: $408.75
This item is in stock.

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2010 Behaviors & Attitudes: Age, Gender, Ethnicity Add'l Copy

Must have purchased one (1) copy at regular price (member or non-member).


Member Price: $71.25 Non-Member Price: $108.75
This item is in stock.

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2010 Behaviors & Attitudes: Age, Gender, and Ethnicity - SCAA, NAMA & CAC Members

Only members of SCAA & NAMA are eligible to purchase the report at the price listed below. Membership will be verified prior to shipment.


Price: $168.75
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2010 Behaviors & Attitudes: Age, Gender, Ethnicity - SCAA, NAMA & CAC Members Add'l Copy

Additional Copy Price. Must have purchased one (1) copy at regular SCAA/NAMA price.


Price: $82.50
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2009 Digging Deeper into Demographics

"Digging Deeper into Demographics,” a supplemental report to the 2009 NCDT, is a targeted market research report that provides in-depth analysis and understanding into consumer coffee consumption by age, gender and ethnicity.

Please select this option if you are purchasing your first copy of the report. NCA Members must be logged in to access the Member Price.


Member Price: $108.75 Non-Member Price: $221.75
This item is in stock.

Quantity:

2009 Digging Deeper into Demographics Add'l Copy

Must have purchased one (1) copy at regular price (member or non-member).


Member Price: $71.25 Non-Member Price: $123.75
This item is in stock.

Quantity:

2009 Digging Deeper into Demographics - SCAA, NAMA & CAC Members

Only members of SCAA & NAMA are eligible to purchase the report at the price listed below. Membership will be verified prior to shipment.


Price: $168.75
This item is in stock.

Quantity:

2009 Digging Deeper into Demographics SCAA, NAMA & CAC Members Add'l Copy

Additional Copy Price. Must have purchased one (1) copy at regular SCAA/NAMA price.


Price: $82.50
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Consumer Emotions and Personality Report

The Consumer Emotions and Personalities Report is geared toward understanding and interpreting the subconscious drivers of coffee consumption. This report is a supplement to the 2008 National Coffee Drinking Trends Study. Please select this option if you are purchasing your first copy of the report. NCA Members must be logged in to access the Member Price.


Member Price: $108.75 Non-Member Price: $221.25
This item is in stock.

Quantity:

Consumer Emotions & Personality Report - SCAA, NAMA & CAC

Only members of SCAA & NAMA are eligible to purchase the report at the price listed below. Membership will be verified prior to shipment.


Price: $150.00
This item is in stock.

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Consumer Emotions & Personality Report Additional Copies

Must have purchased one (1) copy at regular price (member or non-member).


Member Price: $71.25 Non-Member Price: $108.75
This item is in stock.

Quantity:

Consumer Emotions & Personality Report SCAA, NAMA & CAC Additional Copies

Additional Copy Price. Must have purchased one (1) copy at regular SCAA/NAMA price.


Price: $82.50
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2008 Out-of-Home Coffee Consumption Report

A comprehensive review and analysis of the Out-of-Home consumption data from the National Coffee Drinking Trends study.


Member Price: $108.75 Non-Member Price: $221.75
This item is in stock.

Quantity:

2008 Out-of-Home Additional Copies

Additional Copy Price. Must have purchased one (1) copy at regular price (member or non-member).


Member Price: $71.25 Non-Member Price: $108.75
This item is in stock.

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2008 Out-of-Home SCAA, NAMA & CAC Member Pricing

Only members of SCAA & NAMA are elegible to purchase the Out of Home at the price listed below. Membership will be verified prior to shipment.


Price: $150.00
This item is in stock.

Quantity:

2008 Out-of-Home SCAA, NAMA & CAC Add'l Copies

Additional Copy Price. Must have purchased one (1) copy at regular SCAA/NAMA price.


Price: $82.50
This item is in stock.

Quantity: