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Baby Boomer Report Table of Contents

 

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TABLE OF CONTENTS

  • *Introduction      
  •  Background                                          
  •  Research Methodology  
  •  Overview  
  • Total Coffee Consumption
  • *Total Consumption ~ Boomers vs. Population
  • *Total Consumption ~ Younger vs. Older Boomers
  • *Daily Coffee Consumption ~ By Generation (Y, X, Boomers, Seniors)
  • *Cups per Day ~ Boomers vs. Population, Younger vs. Older Boomers
  • *Number of Baby Boomers Drinking Coffee
  • *Share Of Population vs. Share of Coffee ~ by Generation

  • Detailed Coffee Consumption
  • *Daily Consumption (All Coffee by Type) ~ Boomers
  • *Daily Consumption (Total Coffee & Type) ~ Boomers vs. Population, Younger vs. Older Boomers
  • *Type of Roast Consumed ~ Daily Drinkers by Generation
  • *Additives Used in Coffee Beverage Consumed ~ Daily Drinkers by Generation
  • *Daily Consumption of Beverages ~ By Generation
  • *Daily Consumption by Time of Day ~ Boomers vs. Population, Younger vs. Older Boomers
  • *Daily Share Of Cups by Time Of Day ~ Boomers vs. Population, Younger vs. Older Boomers
  • *Daily Consumption by Location ~ Boomers
  • *Daily Consumption by Location ~ Boomers vs. Population, Younger vs. Older Boomers
  • *Home v. Out-of-Home Consumption ~ by Generation
  • *Daily Share Of Cups by Location ~ by Generation 
  • Gourmet Coffee Beverage Consumption
  • *Gourmet Coffee Beverage Consumption ~ Boomers vs. Population
  • *Gourmet Coffee Beverage Consumption ~ Younger vs. Older Boomers
  • *Gourmet Coffee Beverage Consumption (Weekly) ~ By Generation
  • *Gourmet Coffee Beverage Consumption (Gourmet Coffee by Type) ~ Boomers
  • *Dual Drinkers (Traditional vs. Gourmet) ~ by Generation*

 

  • Reaction to Industry Initiatives
  • *Cause-Related Coffee (Awareness, Purchase Predilection) ~ by Generation
  • *Attitudes Towards Coffee ~ by Generation
  • *Single Cup Brewing Systems (Awareness, Purchase/Own) ~ by Generation
  • *Attitudes Towards Single Cup Systems ~ by Generation