2009 National Coffee Drinking Trends Study

The National Coffee Association of USA, Inc.

Study conducted in January 2009
Printed Copy and PDF available now.

ADDED VALUE: An electronic copy (PDF) will be sent with your order.*

* Orders received during business hours (Mon-Fri. 9am-5pm) will be processed within one business day. Orders received after business hours or on the weekend will be processed on the next business day. Please note that the electronic copy is for the initial purchaser's use only and is not to be printed, manipulated, forwarded or copied in any manner or format without the express written permission of the National Coffee Association.

Data Tables and Individualized Analysis Report also available

Comprehensive data tables underlying the NCDT Report are available for purchase, giving you access to more than 1,500 pages of overall, traditional and gourmet coffee consumption survey data tables. Tabulated data can be purchased online.

National Coffee Drinking Trends, though comprehensive, represents just part of how the data can be analyzed. On request, the NCA will analyze the survey data to uniquely fit your market research needs. Contact the NCA at 212-766-4007 for more information and pricing.

ORDER YOUR COPY ONLINE
or DOWNLOAD THE ORDER FORM

The National Coffee Drinking Trends study combines a solid core of timeless questions to measure changes over time, as well as new questions and analysis techniques designed each year to assess new trends and developments.

The "gold standard" of U.S. coffee consumption tracking for over 50 years, the National Coffee Drinking Trends Study offers a wide array of data capturing coffee drinkers' behaviors, habits and attitudes. The study combines a solid core of timeless questions to measure changes over time, as well as new questions and analysis techniques designed each year to assess new trends and developments. The National Coffee Drinking Trends study is a must purchase, if you intend to compete in today’s ever-changing and competitive coffee market.

Highlights:

• Daily consumption of coffee beverages among consumers remained consistent in
2009 with 54% of the overall adult population partaking.

• Consumption of cups per day by consumers age 18-24 declined from 3.2 cups per
day in 2008 to 2.9 cups in 2009.

• Coffee preparation at home is up 5 percentage points with 83% of past-day
coffee drinkers reporting that they made coffee at home the day before.

View the Table of Contents

View the Research Methodology

Sample charts