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2004 FEC Presentations

 

 We are proud of the quality of our speakers and are pleased to make presentations available, where possible. Please remember that, as always, a PDF is no substitute for a live presentation.
 

Session

Presenter

Presentation

Sustainability: What it is and What it Means to Your Business

 

Carol Wilson-Trou, USAID
Mausi Kuhl, Selva Negra Producer & Exporter
Dennis Macray, Starbucks Coffee Co.
Justin Ward, Conservation International

PDF
PDF

 

Coffee Origins: The Trail of Coffee Before the Roast

Fernando Vega, US Department of Agriculture

 PDF

Roasting Fundamentals – Basic Chemistry of Coffee During the Roast

Christine Melchart, Praxis International, Inc.
Henry Schwartzberg, University of Massachusetts - Amherst

 PDF

The Many New Ways of Brewing a Fine Cup of Coffee – The Implication for Quality and Marketing

Karalynn McDermott, FETCO
Marino Petracco, Illy Cafe, SPA
Linda Smithers, Susan's Coffee & Tea

 PDF

The Basics of Getting the Best Flavor in Every Brew

Karalynn McDermott, FETCO

 PDF

Everything Espresso! – What You Need to Know to Succeed in Your Espresso Service

Luca Mastantuoni, Lavazza Premium Coffees Corp.

 PDF

Building Relationships With Producing Countries that Promote Value, Quality, and Profits

Willem Boot, Boot Coffee & Consulting
Steve Franklin, Javavino

 PDF

Trends in High Caffeine Content Coffee Blends

Bruce Goldsmith, Baronet Coffee

 PDF

Single Serve Catches on in the U.S. – How to Make the Most of this Emerging Market

Aimee Markelz, BUNN Corporation
Linda Smithers, Susan's Coffee & Tea

 PDF

Ethnic Trends and Marketing

Graham Hall, The Bravo Group

 PDF

Flavoring Trends and the Potential Impact on Sales

Gary Lillian, Javo Beverage Company, Inc.
Mike Abrams, Flavor Waves

 PDF

Improvements in Liquid Coffee Extraction Spur Growth – Should Liquid Coffee be Part of Your Product Line?

Llora Wonder, Sara Lee Coffee Tea & Foodservice
Noreen Carroll, Autocrat Coffee, Inc.
Paul Kalenian, X Cafe, LLC

 PDF

Evolution in Packaging and What it Means to Your Sales?

David Quinn, Alcan Packaging
Galen Killam, Alcan Packaging

 PDF

Certification Realities and Opportunities for Marketers – What You Need to Know

Rick Peyser, Green Mountain Coffee Roasters

 PDF

Use Market Research to Improve Your Coffee Sales

Margaret Heery, BUNN Corporation
Rebecca Zogbi, Dunkin' Brands, Inc.

 PDF