Sponsored by:

The Hispanic-American Market Today and
Its Importance to You and Your Business

April 26, 2012


Rebroadcast of this webinar is now available

GCA, SCAA, NAMA & CAC members $99
Non-members $119

Click Here to Request a Rebroadcast of this Webinar
Rebroadcast this Webinar for Free(NCA Members Only)

It's no secret that the Hispanic-American population is one of the fastest growing segments in the U.S., projected to increase from 50 million in 2010 to over 58 million by 2020. But what may surprise you are the recently-identified, unique trends revealed in a study of coffee drinking among the Hispanic-American population.

As a coffee industry professional, there's significant new information for you to consider from the results of this study, information that could make you re-think your 2012 business strategy as well as your advertising and marketing plans. 

You'll hear up-to-the-minute analysis of new data about this key growth area.

Topics included:

  • What behaviors of this market make it such a powerful buying force in the coffee segment
  • How the US Hispanic market's coffee consumption varies from the rest of the US market
  • What the growth of this market (as a percentage of the overall consumer market) means for you
  • How to apply this new knowledge to grow your business
  • And much more


Autumn McDonald, Kraft Foods

Michael Edwards, Dig Insights Inc.

For additional information or questions please contact Graham Hill at grhill@ncausa.org

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