The Single-Cup Format: Another Year of Growth and Impact
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The 2013 findings uncover exciting developments, such as:
- 36% of single-cup brewer owners have owned their single-cup brewer for a year or longer, which is a significant increase compared to 24% in 2012.
- 12% of U.S. households own a single-cup brewing system, a 2% jump from last year.
- 13% have owned a single-cup brewing system before buying their current single-cup brewer compared to 6% in 2012.
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