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National Coffee Association/Industry Resources/Webinars/Single-Cup Brewing & Consumer Insights Reports

Single Cup & Consumer Insight Reports:
RTD/Cold Brew, Coffee Claims, Gen Z, Coffee In-/Out-of-Home

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Webinar Recording

Cheryl Hung, VP of Research at Dig Insights gives a high-level preview of some key topic areas in the 2019 Single-Cup Brewing and Consumer Insight Reports.

Webinar will highlight:

  1. How has single-cup consumption changed over the years? The NCDT has tracked single-cup behavior and attitudes since 2006. Find out how the single-cup machine has changed the coffee category in the last decade or so.
  2. UberEats, Skip-the-Dishes…food is at the touch of our fingertips. How has this translated to the coffee world? Have consumers embraced using apps for coffee? In addition to apps & delivery, we’ll examine the broad trends affecting at-home & out-of-home coffee consumption.
  3. It wouldn’t be right to mention apps without discussing the younger generation! A first look at Generation Z and their coffee drinking behaviors and attitudes to consider for your next marketing campaign.

Presenter

Hung

Cheryl Hung, Vice President of Research, Dig Insights

Cheryl’s career in market research began in a small boutique coding verbatims. She was quickly exposed to a variety of quantitative and qualitative methodologies, providing her with opportunities to help clients solve their business issues with innovative approaches to analyze consumer behavior. Over the last several years, Cheryl has led the analysis on the National Coffee Association and Canadian Association of Canada’s annual beverage tracking studies.

Prior to joining Dig, Cheryl worked at TNS, a global market research firm. She led several international studies for multinational companies including launching packaged potatoes and exploring life insurance policies in Asia, and introducing new beer brands to Latin America. She was an integral part of the Brand & Communications team, allowing her to gain valuable strategic experience both at home in Canada, and internationally on all brand-related initiatives.

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