Enhance your Sustainability Know-How with NCA's Webinar: "Stop the Organic Confusion."
NCA will continue its ongoing webinar series on sustainability in January 2010 with another one-hour webinar on certification and marketing.
Gwendolyn Wyard of Oregon Tilth will present "Stop the Organic Confusion! What Roasters need to know to Claim Organic" on January 27, 2010. This webinar is being presented in direct response to a USDA report that complaints to their offices have spiked regarding coffee being marketed as organic when it does not meet the official standards. With a recent study indicating that there is significant consumer confusion about "natural" vs. "organic", this is an area where clearly more information is needed. This webinar session with an organic inspector will clarify the procedures, regulations and pitfalls around organic certification and marketing, and will afford plenty of opportunities for Q&A.
The session will be held online from 12-1 pm Eastern Standard time and is priced at $59 for NCA members, $79 for "members of SCAA, NAMA, CAC or OTA and $99 for non-members. For more information or to register, go to www.ncausa.org.
