Brewed to Go: Coffee in Convenience Channels

November 13, 2024 - 1:00pm Eastern

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This webinar explores the world of coffee within Quick Service Restaurants (QSRs), convenience stores (C-stores), and gas stations. The presentation data comes from the newest NCDT consumer insight report in the NCDT Market Research Series, "Quick Service Restaurants and Convenience Store 2024 Report."

This webinar will highlight:

Who’s Brewing? The profiles of coffee buyers in these convenience-driven channels.
Beverage Breakdown: The most popular types of coffee beverages purchased in these venues.
Consumer Attitudes: How do consumers regard the coffee experience in QSRs, convenience stores, and gas stations.
Enhancing the Experience: How retailers can optimize the coffee experience in QSRs and C-store/ gas stations to boost customer satisfaction, and boost sales.

Presenter

Evans

Samantha Evans, Director of Insights, DIG Insights

Samantha Evans of DIG Insights will dive into the latest trends in specialty coffee consumption, with a focus on espresso beverages and non-espresso-based beverages, such as cold brew and RTD. In this session, Samantha will explore various topics including the most consumed specialty coffee beverages in 2024, the popular additives among specialty coffee consumers, the demographic trends of specialty coffee drinkers and how they differ from traditional coffee consumers, and the unique perceptions and attitudes of specialty coffee drinkers compared to other coffee enthusiasts.