Stay safe this summer with the National Coffee Association’s science-based guidance on cold brew and food safety – and stay cool* with the latest marketing trends and insights into the category.
This webinar will dive into the NCA Cold Brew Toolkit. The technical report will offer product descriptions, quality standards, and food safety testing guidance for the coffee industry. (Learn more about why this report was necessary).
Get additional context and insights on category quality and compliance from Mark Corey, Ph.D., NCA Director of Scientific & Government Affairs, and one of the key leaders of the technical report.
This webinar is critical for all manufacturers and retailers who are getting into the cold brew craze. But it’s also intended for coffee marketers, who need to understand the trends and consumer segmentation that is driving such rapid growth.
The NCA webinar will also serve as a preview for the upcoming NCA workshop on cold brew and food safety. The course will supplement the resources available in the toolkit, and provide attendees access to industry experts and guidance on specific questions.
There will be limited time allotted for moderated Q&A after the presentation.
*End note: sorry, couldn't help it. Please be advised that the NCA cannot guarantee coolness
Presented By
| Mark Corey Ph.D., Director of Scientific & Government Affairs, National Coffee Association USA
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Dr. Mark Corey oversees all aspects of coffee science, regulatory affairs, and will serve as staff liaison with the Scientific Advisory Group; Mark will complete his final volunteer term as Chairperson of the committee through March 2019. Mark will also focus on developing stronger relationships and representation for coffee with key stakeholders in Washington, D.C. and throughout the country in government, academia, and industry.
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For additional information or questions please contact Matthew Cariani at mcariani@ncausa.org