Cold Coffee Continues to Heat Up

February 19, 2025 - 1:00pm

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Join Dig Insights for a refreshing dive into the world of cold coffee! Using data from the National Coffee Data Trends (NCDT) study, in this webinar, we will explore the hot trends in cold coffee, including:

A snapshot of the current coffee market and how cold coffee beverages fit in
Consumption preferences and areas for customization
Consumer attitudes and preferences towards cold coffee, including the impact of health benefits and flavor profiles on consumer purchase decisions

Presenter

Evans

Samantha Evans, Director of Insights, DIG Insights

Samantha has spent the last decade helping clients make data-driven, actionable business decisions. Throughout her career, she has assisted clients across a range of industries including consumer goods, healthcare, tech, finance, public services, and advertising, with a focus on quantitative methodologies. Samantha holds a BAH from Queen's University, in Canada with a major in Psychology and has completed the Professional Development Program offered by Women in Research (WIRe). Her love of coffee began as a barista at a café as a teen and continues to this day, in her search for the perfect flat white.