Cheryl Hung of Dig Insights takes a deep-dive into the analysis of who coffee consumers are and which ethnicity groups drive the consumption of traditional and specialty coffee beverages.
This webinar will highlight:
- Who drinks the most (or least) espresso-based beverages?
- What are consumers putting in their coffees?
- Which coffee tasting profiles resonate with each of the ethnic groups?
- How do you market to specific ethnic groups, what attitudes and perceptions about coffee are more likely to be motivating?