Fall 2024 National Coffee Data Trends Highlights

NCA Member Only Access
Webinar Recording

Join Cheryl Hung (Dig Insights) for highlights from the 2024 National Coffee Data Trends Fall Edition as she tracks consumers’ coffee consumption habits amidst persistent financial worries. After a solid start to 2024, has specialty coffee beverages sustained the growth seen in January?

The Fall highlights will include:

Consumption of hot vs. cold coffee beverages – who is drinking what?
Types of coffee beverages consumers are choosing
Health trends in coffee – “Proffee” anyone?

Presenter

Hung

Cheryl Hung, Vice President of Insights, Dig Insights

Cheryl’s career in market research began in a small boutique firm coding verbatims. She was quickly exposed to a variety of quantitative and qualitative methodologies, providing her with opportunities to help clients solve their business issues with innovative approaches to analyze consumer behavior. Over the last several years, Cheryl has led the analysis on the National Coffee Association and Coffee Association of Canada's annual beverage tracking studies.

Webinar Sponsored By

MONIN

Learn more about MONIN at Monin.com