Since COVID-19 swept into our lives several weeks ago, we have received many questions from the coffee industry about what they can expect from consumers during this crisis.
How did consumers react the last time a pandemic hit? How did the coffee community weather the last recession? And what can be done in terms of business planning?
To help shed light on these questions, Cheryl Hung of Dig Insights analyzed data from the National Coffee Data Trends survey to uncover changes in coffee consumption and consumer behavior stemming from the 2008 financial crisis and 2009 H1N1 (swine flu) outbreak.
In this webinar recording, she shares her findings and offers insights to help us learn from the past so we can better prepare for the future.
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