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Mastering Omnichannel Sales in the
Coffee Industry

NCA Member Only Access
Webinar Recording   Presentation Slides

This webinar uncovers the latest trends and strategies for thriving in a multi-channel environment, such as TikTok shop, Ai influence, and ship/pick-up. NIQ's Chris Costagli explores how coffee brands can effectively integrate online and offline sales channels to enhance customer experiences and drive growth.

Also, learn about emerging trends in the coffee sector, successful omnichannel strategies for coffee brands, and what the future holds for this industry. This session is perfect for coffee industry professionals seeking to understand the importance of an omnichannel strategy, refine their approach, and stay ahead of the competition.

Presenter

Costagli

Chris Costagli, Vice President of Food Insights Lead, NIQ

Chris is a seasoned market and consumer research professional with over 12 years of progressive industry experience. He began his career as an entry-level analyst supporting small and emerging FMCG manufacturers and has since developed his skills to drive measurable impact for major FMCG manufacturers, including KraftHeinz.

At NIQ, Chris serves as the Vice President, Food Insights Lead, creating impactful, forward-looking pieces of thought leadership designed to help manufacturers navigate today’s retail landscape.