In this webinar, Euromonitor International looks at the state of the American coffee industry for 2024 and beyond. Though the macroeconomic picture should be a calmer one this year, pricing and consumer spending habits remain core issues facing the industry. Advances in technology, shifting drinking occasions, the continuing shift towards cold beverages, new functional demands, and other trends will also be examined. The discussion will provide valuable insights for coffee industry professionals and anyone interested in the future of the U.S. coffee market.