NEW YORK | APRIL 15, 2025 - Two-thirds of American adults drink coffee each day (66%)—higher than past-day consumption of tea, juice, soda, and bottled water and up nearly 7% compared to 2020. Every American coffee drinker consumes on average 3 cups per day.
The Spring 2025 National Coffee Data Trends (NCDT) report, conducted in January 2025 by Dig Insights on behalf of the National Coffee Association (NCA), affirms coffee’s place at the heart of Americans’ daily lives and the popularity that allows coffee to account for 8% of the U.S. food service sector (NCA 2023 economic impact report).
Driving coffee’s five-year growth trend, consumption of specialty coffee has increased by nearly 18% (consumed by 46% of American adults during the past day in January 2025, compared to 39% in 2020). Consumption of traditional coffee held steady over the same time (consumed by 42% of adults during the past day in January 2025, compared to 43% in 2020).
Within the specialty category, past-day consumption of espresso-based beverages (which include cappuccinos, espressos, lattes, caffè mochas, macchiatos, flat whites and Americanos) increased by 17% (from 24% of adults in 2020 to 28% in 2025), and past-day consumption of non-espresso-based beverages (which include frozen blended coffees, cold brew coffees, and nitro coffees) shot up by nearly 42% (from 12% of adults in 2020 to 17% in 2025).
While the number of Americans having specialty coffee in the past day has increased dramatically between 2020 and 2025, the proportion of traditional coffee consumed compared to specialty coffee has remained consistent—for every 100 cups of coffee consumed, 59 are specialty and 41 are traditional.
NCA President and CEO Bill Murray commented:
“Coffee holds a unique place in Americans’ daily lives—no other beverage is such a beloved and prominent touchstone. Coffee’s popularity brews big benefits for American coffee drinkers and the entire U.S. economy, and we expect America’s love affair with coffee to continue for many decades to come.”
Other key findings include:
- At home remains by far the most popular place to prepare coffee. 71% of past-day coffee drinkers had coffee prepared at home only in 2025 (compared to 63% in 2020), 16% had coffee prepared out of home only (compared to 18% in 2020), and 13% had coffee prepared both at and out of home (compared to 19% in 2020).
- Grocery stores remain the most popular place to purchase coffee, but the number of past-day coffee drinkers who purchased coffee online doubled from 7% in 2020 to 14% in 2025. 40% of past-day coffee drinkers purchased coffee at a grocery store in 2025 (compared to 41% in 2020), 29% in a mass merchandiser—also sometimes known as “big box stores” (compared to 25% in 2020), 10% in a club store (compared to 12% in 2020), and 5% in a coffee shop (no change since 2020).
- Drip coffee makers are most prevalent in American households, but single cup brewers, instant coffee, bean-to-cup machines, and other set ups are increasingly popular. 62% of American adults have a drip coffee maker at home (compared to 58% in 2020), 42% have a single-cup brewer (compared to 40% in 2020), 35% have instant coffee (compared to 27% in 2020), 15% have a bean-to-cup machine (compared to 10% in 2020), 12% have a French press (compared to 14% in 2020), 12% have an espresso machine (compared to 8% in 2020), 11% have a slow-drip cold brew setup (compared to 7% in 2020), and 6% have a pour-over coffee maker (compared to 5% in 2020).
For more information and to purchase the NCDT report, visit ncausa.org/ncdt. To download media highlights, click here.
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For media inquiries contact: media@ncausa.org
About the National Coffee Association: The National Coffee Association (NCA), established in 1911, is the United States’ oldest and largest trade organization representing coffee businesses of all types and sizes, including the producers, roasters, brands, and other companies responsible for 90% of U.S. coffee commerce, as well as nonprofit organizations involved in the world of coffee. More American adults drink coffee each day than any other beverage, and coffee supports 2.2 million U.S. jobs—operating in every U.S. state and territory and contributing nearly $350 billion to the U.S. economy every year. For more information, visit ncausa.org or contact coffee@ncausa.org.