NEW YORK| FEBRUARY 25, 2025 - The National Coffee Association (NCA) is proud to name Root Capital as the 2025 NCA Origin Charity of the Year, sponsored by Mother Parkers Tea & Coffee, in recognition of Root Capital’s work to grow rural prosperity and build the resilience of farming families around the world.
Root Capital helps coffee cooperatives succeed and scale by combining financing and capacity-building advisory services. To date, Root Capital has loaned over $2 billion to over 800 agricultural enterprises, and trained twice as many, helping more than 2.3 million farming families across Latin America, Africa, and Indonesia.
NCA President and CEO William “Bill” Murray commented:
“Root Capital provides farming families access to financing and services that focus on gender equity, climate action, and next generation jobs. With this award, we recognize the deep impact of the organization’s holistic approach to improve the lives of coffee farmers around the world.”
The NCA also announced TechnoServe as the 2025 NCA Origin Charity of the Year Finalist.
The NCA will present the Origin Charity of the Year Award on March 7 during its 2025 Convention in Houston, Texas. Register for the convention at ncausa.org/convention.
For further information, contact media@ncausa.org.
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About the NCA Origin Charity of the Year Award: The NCA Origin Charity of the Year Award recognizes charitable organizations that have made a positive impact on coffee-growing communities while demonstrating strategic, innovative, and implementation excellence. Organizations need not be NCA members to be eligible, and winners are chosen by an independent panel of judges. For more information about the Award and the Coffee Gives Back Program, visit ncausa.org/Coffee-Gives-Back.
About the National Coffee Association: The National Coffee Association (NCA), established in 1911, is the United States’ oldest and largest trade organization representing coffee businesses of all types and sizes, including the producers, roasters, brands, and other companies responsible for 90% of U.S. coffee commerce, as well as nonprofit organizations involved in the world of coffee. More American adults drink coffee each day than any other beverage (other than bottled water), and coffee supports 2.2 million U.S. jobs—operating in every U.S. state and territory and contributing nearly $350 billion to the U.S. economy every year. For more information, visit ncausa.org or contact coffee@ncausa.org.