About These Numbers
The National Coffee Association USA commissioned Technomic, Inc., a leading food and beverage industry consulting organization, to measure the full impact on the U.S. economy of the coffee industry. This report, which was produced with the collaboration of the Specialty Coffee Association of America, drew upon a wide variety of primary and secondary sources, as well as economic impact data generated by IMPLAN modeling software.
In addition to IMPLAN modeling, inputs included: interviews with industry experts, U.S. government statistics, published corporate reports, Technomic’s own internal databases on the beverage industry and related sectors, and other secondary and primary resources.
The report reflects data for the economic impact of the coffee sector in calendar year 2015, a year for which 76% of adult Americans reported that they drank coffee based upon the NCA National Coffee Drinking Trends study.