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2025 NCA Convention Program

Note: The Convention program is subject to change. All activities will be held at the Marriott Marquis Houston unless otherwise noted. 

You spoke, we listened. The traditional NCA Annual Convention schedule is shifting in March. The 2025 NCA Convention program will kick off on Thursday afternoon and will wrap up at 11:30 am on Saturday. This eliminates the need for an additional night at the hotel and allows you to depart midday Saturday to enjoy the rest of your weekend.

View the Floorplan


Wednesday, March 5

9:30 am – 9:50 am

NCA Annual Meeting of Members

 

Thursday, March 6

9:00 am – 5:00 pm 

Java Lounge & Event Hub: Featuring coffee service and afternoon cash bar service

Sponsored by Neumann Gruppe USA

 

9:30 am – 6:30 pm

NCA Registration: General Information and Badge Pick-Up

 

9:30 am – 2:30 pm

Educational Tour of Port Houston – optional experience for attendees.  

OFF PROPERTY. Ticketed event. Pre-registration required. SOLD OUT

 

10:00 am – 2:00 pm

    

Community Support Activity - Teddy Bears for Kids
Drop-in for a hands-on charitable activity supporting the local community (approx. 10-minute participation time)

Sponsored by Massimo Zanetti Beverage USA

 

10:30 am – 2:30 pm

Coffee Gives Back Day of Service – OFF PROPERTY community service experience and brunch.  

Ticketed event. Pre-registration required. Limited tickets available.

Sponsored by Melitta, Nestlé, and Starbucks

 

1:00 pm – 2:30 pm

    

Educational Session: Robusta of the Future: Innovations, Origins, and Tasting Experience
Presenter: Dan Pabst, Melitta

 

3:15 pm – 4:00 pm

Orientation for New Members, First Timers, and Non-Members

 

4:00 pm – 4:45 pm

Tabletop viewing until
5:00 pm

Appreciation Reception for NCA Board of Directors, Sponsors, Invited Guests, and Tabletop Partners  – by invitation

 Sponsored by BMO Bank

 

5:00 pm – 6:00 pm
Speakers: Jonathan White, White Coffee; Cheryl Hung, Dig Insights
Sponsored by White Coffee

 

6:00 pm – 8:00 pm

Welcome Reception – on the Marriott Marquis Pool Deck

 

Friday, March 7

7:30 am – 5:00 pm

Registration: General Information

 

7:30 am – 5:00 pm

Java Lounge & Event Hub: Featuring coffee service and afternoon cash bar service

 Sponsored by Neumann Gruppe USA

 

8:00 am – 9:15 am

Internation Women's Coffee Alliance (IWCA) Breakfast

Ticketed event. Pre-registration required. Limited tickets available.

 Speaker: Blanca Castro, IWCA

8:15 am – 9:15 am
Breakfast with Tabletop Partners (Tabletop viewing)
Sponsored by Cadeco

 

9:30 am – 11:00 am
Opening "Main Stage" General Session

Speaker: Bill Murray, NCA President & CEO

Keynote Speaker: Sebastian Terry

Sponsored by FreshBrew Group

 

11:00 am 3:00 pm

    

Community Support Activity - Teddy Bears for Kids
Drop-in for a hands-on charitable activity supporting the local community (approx. 10-minute participation time)


Sponsored by Massimo Zanetti Beverage USA
 
11:00 am 11:30 am

Tabletop viewing until
12:30 pm

 
Coffee Break with Tabletop Partners
Sponsored by Community Coffee Company

 

11:30 am – 12:15 pm
Concurrent Breakout Sessions

Logistics: Current Challenges and Long Term Outlook Facing the Coffee Supply Chain
Speakers: Ricardo Arias, Port of Houston; Kornelia Tiede Valdés, Commodity Supplies; William Brauner, Brauner International.; Thomas Hartley, Hartley Transportation

Premium Coffee: Understanding the 2025 Consumer During Anxious Economic Times
Speaker: Matthew Barry, Euromonitor

Sponsored by Hood Packaging

Unseen Flaws: Tackling Hidden Sensory Defects Through Industry Collaboration
Speaker: Alan Lai, ProfilePrint

 

12:30 pm – 2:00 pm
NCA Luncheon and Awards Ceremony
Luncheon Sponsored by Louis Dreyfus Company.
Origin Charity of the Year Award sponsored by Mother Parkers Tea & Coffee.
Individual Recognition Awards sponsored by Eight O’Clock Coffee. 

 

2:00 pm – 5:00 pm
Tabletop Viewing Open

 

2:15 pm 3:00 pm
Concurrent Breakout Sessions

Consumer Class Actions: Strategies to Evolve and Adapt to New Threats
Speaker: Rory Collins, Faegre Drinker

Sponsored by Oracle NetSuite

From Routine to Ritual: Tracing Generational Shifts in Coffee Habits

Speaker: Kelsey Girard, Mintel

 

Sponsored by Fres-co System USA, Inc.

Leveraging Digital Technologies: Automation Solutions for Coffee Operator Success
Speakers: Bruce Wright and Chairil McClain, BUNN

 

Sponsored by BUNN

 

3:00 pm 3:30 pm

Coffee Break with Tabletop Partners

Sponsored by Westrock Coffee Company

 

3:30 pm – 4:15 pm
Concurrent Breakout Sessions

Cold Brew: Safety and Compliance for Retailers and Commercial Manufacturers
Speaker: Mark Corey, PhD., National Coffee Association

Coffee Market Fundamentals & Price Perspectives
Speaker: Andre Acosta, Marex Solutions

Processing of Recyclable Coffee Packaging: Evolving Requirements for Recyclable Materials
Speaker: Ellen Reichmann, Syntegon Technology

 

4:30 pm – 5:30 pm

Next Generation Coffee Leaders Session

EUDR: Deforestation, Traceability and You

Open to all registered NCA Delegates

Speakers: Gilbert Gatali, AFCA; Marcos Antonio Matos, CeCafe; Bill Murray, NCA; Krisztina Szalai, SCTA

Sponsored by F. Gavina & Sons, Inc. 

 

5:30 pm – 7:00 pm

Evening Reception with Tabletop Partners

Sponsored by StoneX Financial Inc

 

7:00 pm – 11:30 pm

Night-on-the-Town

 

Following a full day of official NCA activities, enjoy time with colleagues to explore Houston. Transportation provided by NCA.
 

 

Saturday, March 8

8:00 am – 11:30 am

General Information

 

8:00 am – 11:30 am

Java Lounge & Event Hub: Featuring coffee service and refreshments

 Sponsored by Neumann Gruppe USA

 

8:15 am 9:00 am 

Breakfast with Tabletop Partners

Sponsored by Fetco

 

9:15 am 10:15 am

Closing "Main Stage" Keynote Session: U.S. Economy and Markets in 2025

Speaker: Scott Clemons, CFA, Brown Brothers Harriman 

Sponsored by Brown Brothers Harriman

 

10:15 am 10:45 am

Coffee Break

Sponsored by LavAzza Group Americas

 

10:45 am 11:30 am

 

11:30 am  12:00 pm

Farewell Grab & Go Lunch

 

View registration and pricing details.

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